Airbnb Travel Style Campaign
Classy Glamper? Nature Lover? Less is More? Whatever your Travel Style is, Airbnb has options for you.
My team strategized a six-part brief based on this prompt: "Leverage the power of data and AI to create more incredible human connections than ever before." (Detailed brief is below and presentation is here.)
We understood that Airbnb has existing AI and data to help users find places to stay with privacy & safety as table stakes. But we thought, how can Airbnb provide better customization? Behold, your Travel Styles.
This takes the existing Airbnb travel data, unique user's travel preferences as well as past bookings to provide a customized in-app experience. Users are able to book with their preferences preset and the app becomes a more intuitive experience for planning trips.