Ask yourself

Athletes who practice self-talk perform better than those who don’t. 

So for the for the FIFA World Cup 2026 TM, we put Bank of America’s tagline– a question that inspires you to achieve– front and center: “What would you like the power to do?”

Campaign stats include:

• 34 original social-first videos

• 16 original social-first still content

• 10 Athletes featured

• 7 social media platforms with 450+ paid social placements across the campaign, including Instagram, Facebook, SnapChat, Pinterest, Reddit, YouTube & LinkedIn

Client: Bank of America

Agency: Leo Chicago

ECD: Mat Bisher

CDs: Jeff Candido & Sarah Block

Director: Jazmin Garcia, Somesuch

Photographer: Matthew Stith

CW Partner: Abby Smudsky