ASK YOURSELF

Athletes who practice self-talk perform better than those who don’t. 

So for the FIFA World Cup 2026 TM, we put Bank of America’s tagline front and center, providing inspiration to achieve.

Campaign stats include:

• +30 billion impressions driven by campaign

• 34 original social-first videos

• 16 original social-first still content

• 10 Athletes featured

• 7 social media platforms with 450+ paid social placements across the campaign, including Instagram, Facebook, SnapChat, Pinterest, Reddit, YouTube & LinkedIn

The Team:

ECD: Mat Bisher

CDs: Jeff Candido & Sarah Block

Director: Jazmin Garcia, Somesuch

Photographer: Matthew Stith

CW Partner: Abby Smudsky