bank of america x fifa world cup 2026: Ask yourself
What would you like the power to do?
Athletes who practice self-talk perform better than those who don’t.
So for the FIFA World Cup 2026 TM, we put Bank of America’s tagline front and center, providing inspiration to achieve.
The Team:
ECD: Mat Bisher
CDs: Jeff Candido & Sarah Block
Director: Jazmin Garcia, Somesuch
Photographer: Matthew Stith
CW Partner: Abby Smudsky
Interview Yourself: Michelle Akers
Interview Yourself: Antoine Craig
Tap In: Tyler Adams
+30 billion impressions driven by campaign
34 original social-first videos
16 original social-first still content
10 Athletes featured
CAMPAIGN STATS INCLUDED
7 social media platforms with 450+ paid social placements across the campaign, including Instagram, Facebook, SnapChat, Pinterest, Reddit, YouTube & LinkedIn
Behind the Lens: Matthew Stith
A Day in the Life of "The Kit Man": Kyle Robertson
Ask Your Home Team: Coach Hayes
3 Things: Chris Richards
Tap In: Naomi Girma
Ask Your Home Team: Kyle Martino
BTS with Tyler Adams
Jerseys signed by Michelle Akers!
BTS with Michelle Akers
Somesuch crew
Cool stadium, cool producer.
BTS LA Galaxy Stadium
BTS with Michelle Akers
BTS Location Scout
The best team with an iconic stadium
Our lovely creative leads
BTS with Antoine Craig
My fabulous partner, Abby Smudsky
BTS with Tyler Jones, the producer of all producers
One team, one dream
BTS Tech Scout
Social team FTW
Good signs for a great shoot
A&M
BTS Tech Scout