Guerilla-style posters taunt viewers to scan with SnapChat – only to unlock an AR filter revealing the Frank’s RedHot bottle and hot sauce splats on everything.
Pass that S#!T
In an oversaturated hot sauce market, Frank’s RedHot wanted to remind heat lovers about the original hot sauce they put on everything.
Shortlisted at The One Club of Creativity’s Young Ones 2023
Finalists at the 2023 Radio Mercury Awards.
CW: Cara Litvack
AD partner: Ryan Murray
Frank’s RedHot takes over Target’s Toys & Games aisle to announce their hottest new game: PASS THAT S#!T.
And for 24 hours, Frank’s RedHot Profanity Filter will clean up Twitter.
Finalists at the 2023 Radio Mercury Awards.