To happier hours

Women want a healthier, more positive beer culture. Talea Beer Co, designed specifically for women, created an etiquette guide with ladies and their favorite beverage in mind. 

Written with Cara Litvack

The new beer drinking etiquette will be splashed on murals at Instagrammable girls’ trip locations, i.e. Miami, Nashville, Los Angeles.

Guerilla stickers will be posted in New York’s most Instagrammable bars where they don’t have Talea, encouraging a more positive beer culture where women already are.